Naked truth behind the price of  Newborn Photography

May 06, 2017  •  8 Comments

Naked truth behind the price of  Newborn Photography


We live in a digital age where everyone has digital camera,  we can simply  upload our photos to a local lab website and get them even few hours later.  We hear this all the time – How in the world do professional photographers charge for example £50 for an 8×10 when they cost just around  £1 at the local lab?

I agree that photography is expensive. But it is expensive on both ends.Photographers don't really earn a few hundreds £££ an hour for pushing the button.  

Let's have  a closer look why does newborn photography cost what it costs and what you are really getting when you pay for a professional photographer.

It is hard to say why one photographer charges a certain amount more than another or a certain amount less but there are quite a few factors that go into running a newborn photography business that effect how much a newborn photographer charges.

Lots of people think that newborn session is just snapping a few shots with a really good camera and a couple of props. Let me show you naked truth behind the price on newborn photography.

9lnewborn photographer Cambridge, UK

Newborn photography is an art and well, generally you get what you pay for. A professional newborn photographer invests many years of training and practice to develop their art. Newborn photography isn’t easy. The time put into a newborn photography session is more than those 2-4h you spend with a photographer during the session. There are things that we do before the session like emailing, advertising, planning and setting up the session, and after: sanitising and washing all outfits and props that have been used, cleaning up studio, editing images. All that take quite few hours.


Newborn photographers spend countless hour of trainings. This covers photography, newborn safety and experience with newborns, editing, marketing and business. We invest thousands of  £££ into practical and online courses to get to where we are. The great thing about photography is that there is always more to learn and master so our training is ongoing.


As more experienced a newborn photographer is, as more likely they are to charge their worth as generally the more experienced a newborn photographer is, the better they are! Newborn photography is kind of photography that you need to be trained for by professionals.  I have heard many people that say their friend has a good camera so they will take some pictures of their newborn. A “good camera” is not enough. Handling and posing your few days new baby required a lots of knowledge and  experience  to make sure your baby is safe at all times. A friend most likely does not know how to safely put the baby in those lovely poses they saw on internet, and that many newborn poses are done in composite images (where hands are photoshopped out of the images and safely on baby at all times). An experienced newborn photographer knows how to pose a newborn efficiently, safely and carefully.

Studio costs

Having a studio also effects the newborn session costs. Studio rent is very expensive. I work in my home studio, so it's a bit cheaper because I don't pay rent, but still have to pay  bills for electricity, water or gas that I use for my business. For those photographer who do sessions in clients home they need to add around 2-3h for packing all equipment to the car, time for travelling and fuel cost.


In order to take good quality pictures, a newborn photographer has to have high-quality equipment like a full-frame camera, various lenses, lighting, computer.


To create newborn images newborn photographers invest in high-quality props. Many of these props are handmade and crafted by artists on with the finest quality materials. That's why they cost quite a bit. Some of them need be to replace if they been  soiled, broken.

newborn in a basket photonewborn in a basket

Photos retouching and editing software

After 3-4 hrs of your newborn session your session is over only for you and still continues for photographer. First we need to copy all images to the computer, then narrow down the quantity of images to edit for the gallery (15-30 images) and at last do all editing. All together around 10h or more of working.

Editing newborn skin is very time consuming as newborn skin can be red, blotchy, spotty and flakey!

Editing photos isn’t cheap. For professional photo editing  photographers need a high-end display that will show the image just like it will print out. So we have to  invest in very expensive computer equipment (including external hard drives to back up those photos), and like cameras, they have to be replaced every few years.

Photoshop or Lightroom  are another essentials for photography business. The professional software used by photographers is not cheap either.

Insurance and taxes

Like every bussiness we have to pay Self-employed taxes, health insurance, liability and gear insurance.

Session time

Newborn photography sessions are a game of patience. A good session runs anywhere between 2 and 4 hours. 

Creativity and talent

You cannot put a price on the creativity of the photographer. Newborn photography at this level is ART. The concepts for poses and props are photographer's  imagination and adaptability.

Advertising and marketing

Many individuals forget that a newborn photographer like any other business needs advertising to be seen by the public. Some newborn photographers invest large amounts in advertising.

Online galleries and images storage

Many photographer provide for their clients Private Online Galleries for them to view their images. These services do not come free. Professionals photographers do not erase  images after completed order. They keep them on file for a while in case clients need new copies etc. Some of them use online services which are not free.

Website and marketing

This area of the business can vary with cost however website design, development and maintenance is an ongoing cost to every photographer. We are always having to be on the cutting edge of marketing and jumping into the latest social media.


I hope this article give you a real insight into the breakdown of costs behind high quality Newborn Photographers prices. We are looking to give you the best quality product for your money. Please keep these thoughts in mind as you view newborn photographers' pricing. Spending good money on your newborn photos is a real investment. I'm sure you will treasure these images for many years.



I didn't realise how much work it takes to produce those stunning photos!
Exactly, thank you
Agnes Sroka(non-registered)
Wonderful little girl <3
Very helpful <3 Thank you
Lil' Ones Photography by M.Gancarz
Thank you!
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